Uniting the world of design through the fearless energy and emotion of color.
Each year, a hue is chosen to mirror the collective mindset of the moment, colors that embody the spirit, mood, and attitude of the world around us.
For 2023, the chosen color is Viva Magenta (#BB2649) a dynamic red that celebrates strength and inclusivity. It reflects power, passion, and self expression, offering a message of bravery, joy, and renewed vitality during a time of reinvention and exploration.
STRENGTH
RESILIENCE
OPTIMISM IN MOTION
Step into a world where boldness meets balance. Viva Magenta grounds us in strength while sparking creativity and energy.
It’s a hue that radiates vitality reminding us that courage and compassion can coexist beautifully.
Together, these qualities inspire empowered unity: a belief that self-expression and confidence can lead to collective harmony and forward motion.
Viva Magenta — The Color of 2023
Vibrant and empowering, Viva Magenta (#BB2649) descends from the red family and expresses a new signal of strength.
This shade celebrates courage, fearlessness, and exuberance — a pulsating color full of vigor that inspires self-expression without restraint.
Color palette
Viva Magenta sits between warm and cool tones, creating a dynamic balance that bridges the bold and the refined.
eriors, branding, and lifestyle design, Viva Magenta emerges as a color that embodies power, passion, and vitality. It reflects a spirit of transformation and resilience — a call to embrace life with strength and authenticity.
Viva Magenta Brought to Life
Connecting through Design and Emotion
In Viva Magenta, our designs flow with fearless creativity and vitality. Inspired by nature’s organic energy, this rich hue transforms ordinary visuals into bold statements of empowerment and innovation. Just as water symbolizes life and renewal, Viva Magenta breathes passion and movement into every design, creating work that feels alive.
Energize Your Brand with Bold Expressions
Viva Magenta blends strength with warmth — a color that sparks inspiration and celebrates originality. In our design philosophy, it mirrors the harmony between natural balance and human imagination.
From packaging to digital identity, this vibrant tone captures the spirit of evolution and authenticity, turning simple visuals into meaningful, emotional experiences.
Ignite your Creativity with Bold Balance
Bold, fearless, and full of life — Viva Magenta (#BB2649) fuels design with passion and power.
It’s where strength meets creativity, turning every project into a statement of confidence and innovation.
