A well-crafted presentation demonstrates professionalism and helps to reinforce an organization’s corporate image. Creating a standard presentation helps to ensure that different people in a company communicate information in a consistent way. It provides a framework for communicating information about products, services or companies in a structured way. The typical reasons are to inform, persuade, motivate and entertain. You need to capture your audience’s attention and maintain their interest through the entire oral presentation by defining the purpose clearly. Businesses and professional firms use presentations to inform, educate, motivate and persuade internal and external audiences. They build presentations into sales, training and internal communication programs, using the power of words and images to engage their audience and retain attention.