Vehicle Branding – Custom Design
Now, before you decide to slap on a magnetic sticker on your truck or plaster your business van with a giant wrap, take note of these do’s and don’ts.
– DON’T overload your vehicle with graphics or information. DO keep it simple
Think of what your most important information is. This should be your contact information, your business name, and the basics of what you do.
– DON’T use overly flowery font. DO use a font that can be read from a distance.
When collaborating with your marketing company or with your sign/print company, make sure to select a font that’s easy to read from afar. While your first inclination may be to select the unique Lobster font, your potential customers are going to have a much easier time reading a more traditional font, say Calibri and etc.
– DON’T just use branding on the vehicles sides. DO remember your vehicle is a three dimensional object.
Your vehicle can be viewed from in front, the sides, and the back. Make sure critical information, like your phone number and website, can easily be read from the sides and back of your vehicle.
On the other hand, do be aware that not all vehicles are created equal. When designing your wrap or smaller graphics, be sure to design for the vehicle you plan on advertising on. Certain aspects of vehicles, say bumpers, certain windows, or rails, may not be able to be covered or in some states, it may even be illegal. Be sure to discuss what is possible too with your wrap installer.
– DON’T use poor quality photos on your vehicle. DO use professional photography.
If you decide on using photo images when branding your vehicle, please for our design-loving-sakes, get your images from a professional commercial photographer. Even if your company vehicle is a little smart car, any images used to brand that vehicle will need to be enlarged significantly in order to be easily seen. A fuzzy or grainy image on a company vehicle, frankly, looks unprofessional. You want your vehicle’s branding to reflect the high-quality work you do.
– DO send the right message. DON’T confuse your customers.
If you take anything away from this article, take note of this tip. When it comes to branding your vehicle, whether, with a full wrap or a simple vinyl sticker, you need to create a design that is appropriate for your business.
For example, a commercial construction company may just need a logo, website address, and phone number. This doesn’t necessarily mean your design has to be “boring” though. Adding a colored hood or an oversized graphic is a great way to differentiate your construction business, remain professional and not be too conservative.
– DON’T be boring. DO make a statement.
Like we mentioned before, being professional doesn’t automatically mean a boring design. This is where your designer can come in and help you think outside the box; something that picks people’s interest but doesn’t run them off the road, so to speak.
Lastly, remember you’re driving an advertisement of your business.
Drive well, keep it clean, and take pride in your design. Your vehicle is a direct reflection of your business—how you drive and maintain it will have an impact on how potential customers view your company. Now, take advantage of your company’s moving billboards and advertise the right way!
LOR Graphic Design | Leaders of Resolution
– Add Creative Touch To Your Business